Guides

Turn website visitors into customers.

Practical guides on website chat, AI agents and lead capture, written for busy small and mid-size businesses.

7 min read

How to Reduce Website Bounce Rate with Chat

Visitors leave when they can’t find an answer fast. Learn how a website chat keeps them on the page: where to place it, what to say, and what to measure.

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6 min read

Live Chat vs AI Chat: Which Does Your Website Need?

Live chat gives a human touch, AI chat answers instantly at any hour. Compare cost, speed and quality, and learn why most businesses use both together.

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6 min read

How to Train an AI Chatbot on Your Own Content

The quality of an AI chatbot depends on what you give it. A practical checklist of what content to add, how to write it and how to keep it up to date.

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6 min read

How to Capture More Leads with Website Chat

Contact forms are easy to ignore. Learn when to ask for an email in a chat, what to offer in return, and how to get every lead to your team fast.

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5 min read

Proactive Chat Messages: When and What to Say

Proactive chat messages can start conversations or annoy visitors. Learn the best timing, page targeting and wording, with examples you can copy.

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5 min read

WhatsApp, Instagram and Messenger in One Inbox

Customers message you on WhatsApp, Instagram and Facebook as well as your website. Learn how to answer them all from one inbox, with AI help, without missing a message.

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6 min read

How to Choose a Website Chat: 10 Questions to Ask

A buyer’s checklist for live chat and AI chat software: pricing models, AI costs, seats, channels, setup time and the questions that reveal the real monthly bill.

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